YAMM for Y'A du Monde à Messe, the famous show hosted by Christian Bégin on Télé-Québec.  YAMM is a refined wine that provokes confessions and discussion!  YAMM because you are doing a good deed!  All proceeds from sales go directly to Groupe Paradoxe and its desacralized church that hosts  the film set: our vocation is the socio-professional integration and the psychocosial follow-up of young people in situations of exclusion.  YAMM... Because having a drink can finally be as entertaining as it is useful!